Privacy Policy

We urge you to read the Skwibble privacy policy, which contains details on how we collect, use, process and store all personal information across our app and website (“The Service”). If you have questions regarding this policy, we invite you to get in touch.

If you do not agree to your personal data being used as outlined in this Privacy Policy, please refrain from providing Skwibble with personal information. Please note, this policy may be updated periodically, without advance warning and any changes will be posted on this page. Therefore, it’s recommended that you check back regularly to review the policy and any updates.

By continuing to use the Skwibble service following any changes to the Privacy Policy, you’re acknowledging that you consent to any alterations made.

Skwibble | Company Information

Skwibble, as 'data controller', is owned and operated by Skwibble Limited. Our official website address is – we are not affiliated with any websites or companies of a similar name.
Skwibble Ltd is a registered company incorporated in the UK, with a registered address at Flat 45 Attenborough Court, Owen Square, Watford, Hertfordshire WD19 4FN. Our company number is 09876421.

Privacy Policy Updates

Although no advance notice is given in respect of potential changes to Skwibble’s Privacy Policy, we do conduct regular reviews to ensure continued compliance with data protection laws. We carry out reviews:
1. On an annual basis.
2. As part of the process for introducing new products, services or functionalities to The Service.
3. In response to feedback provided by customers.
4. As advised by the UK’s Information Commissioner’s Office.
5. As a result of changes to UK legislation.

Information Gathered by Skwibble and what it’s used for

Skwibble takes the management and security of your personal data very seriously. Please be assured that data we acquire is never sold, shared or rented unless specified in the details of this Privacy Policy. Please also note that we don't identify individuals to advertisers or sell user data to any third parties without explicit user consent.
We gather Personally Identifiable Information (PII) for the following purposes:
1. Account Creation
The information gathered to create your personal account includes:
  • Your First Name*
  • Your Surname or Family Name*
  • Your Email Address*
  • *denotes a required field.
  • As Account Creator, you will be designated as the Account Owner, which will allow you to create child profiles within the confines of your account.
    Your email address, along with a secure password, will form the login details to your account.
    2. Building a User Profile
    Following your account registration, which must include your contact details, you can build and edit a user profile. The user profile allows you to specify your relationship to the child i.e. Mum, Dad, Primary Carer and provide a photo of yourself.
    The information required to build a user profile includes:
  • Relationship to Child*
  • Photograph*
  • *denotes a required field.
  • 3. 2nd User Login Details
    Those persons assigned the role of Account Owner will soon be permitted to invite a 2nd person to sign-up with editing rights. Please note that this feature is not yet available but will be introduced to the Service in the near feature.
    The information required to do this includes:
  • First Name of 2nd User*
  • Surname or Family Name of 2nd User*
  • Relationship to Child of 2nd User*
  • *denotes a required field.
  • 4. Building a Playpen
    The concept behind building a Playpen is to encourage grouping of friends, family, etc in order to allow the User to have better control of how the information they upload is shared. In this instance, Skwibble gathers a small amount of information, which can be used to identify a specific Playpen. We do this by requesting the following details:
  • Playpen Name*
  • List of Visitors (or 'Buddies')*
  • Playpen Photo
  • *denotes a required field.
  • 5. Building a Child Profile
    The primary purpose of Skwibble is to give Users a platform to blog and build a memory bank of experiences and media on behalf of their children. Therefore, the service necessitates the creation of a Child Profile. To do this, the following details are needed:
  • Child’s First Name*
  • Gender*
  • Date of Birth*
  • Profile Photograph
  • *denotes a required field. Further information may also be added at the will of the User
  • In addition to gathering PII information, Skwibble collects Non-Personally Identifiable Information (Non-PII) for system administration and to report aggregate information to our advertisers. This includes, but is not limited to:
  • Your computer’s IP address
  • Your IP type
  • Your Internet Service Provider (ISP) Address
  • Cookie IDs
  • Segment IDs (associated with Cookie IDs)
  • Pages viewed and search terms used (for internal research purposes)
  • Your Internet browser type (i.e. Google Chrome, Internet Explorer or Firefox)
  • The operating system you use
  • The duration and frequency of your visits to
  • Anonymous usage statistics, including how frequently you message and interact with other Skwibble users
  • Clickstream and other log file data
  • Social analytics and tracking measurements, which DO NOT identify the user
  • If you’re accessing the Skwibble service via a mobile device, such as a smartphone or tablet, we may collect the following information:
  • The type of device you’re using
  • The make and model of your device
  • The operating system of your device
  • The carrier on your device
  • User IDs
  • Information about the services you use (i.e. apps)
  • Please note: Skwibble is likely to use third-party services to assist in our business operations. Those connected and affiliated third-party service providers may collect Non-PII information from the Skwibble service too.
    Other Information Collected
    We may additionally collect and process the following data about you:
  • Information you provide on any forms or in relation to any surveys on the Service;
  • A record of any correspondence between us;
  • Details of any transactions you carry out through our Service (e.g. when purchasing a book or an e-book).
  • How We Use What We Collect
    We use the information we collect about you to:
  • Present content effectively to you;
  • Provide information, products and services that you request, or (with your consent) which we think may interest you;
  • Carry out our contracts with you;
  • Allow you to use our interactive services if you want to;
  • Tell you about changes to our service;
  • Provide, improve, test, and monitor the effectiveness of our service, develop and test new products and features, monitor metrics such as total number of visitors, traffic, and demographic patterns, and diagnose or fix technology problems.
  • If you are already a member, we will only contact you electronically about things similar to anything that was previously sold to you. If you are a new member (and where we permit selected third parties to use your data), you will only be contacted if you agree to it. If you don't want to be contacted for marketing purposes, or you do not wish us to pass your details on to third parties for marketing purposes, please tick the relevant box that you will find on screen when we collect your data.
    Cookie Policy
    What are cookies? Cookies are small files that are stored on your computer or mobile device when you visit our website and app, if you agree. They hold a minimal amount of data and are sent to your web browser from a web server. Our affiliates and any of our advertisers could potentially use cookies to gather information from users of the service.
    We also use cookies to distinguish users and recognise you and your preferences, to improve our service, to collect analytical information for ourselves and our business partners and for the purposes of measuring website visits and to monitor visitor patterns. The information does not identify you personally and is used to improve service user experience. Cookies do not extract PII information from any computer or device.
    'Session cookies' allow us to track your actions during a single browsing session, but they do not remain on your device afterwards. ‘Persistent cookies’ remain on your device between sessions. We use them to authenticate you and to remember your preferences. We can also use them to balance the load on our servers and improve your experience on our website and app. Session and persistent cookies can either be first or third party cookies. A first party cookie is set by the site being visited; a third-party cookie is set by a different website. Both types of cookies may be used by us or our business partners.
    Please note: Skwibble reserves the right to share or utilise any cookie information in collective form, for purposes of our own discretion. Third-party advertisers who use the Skwibble service to display advertisements may also deploy their own cookies.
    To prevent cookies on your computer or to remove them from your browser completely, refer to your web browser settings and preferences. However, please be advised that restricting cookies may affect some features of the Skwibble service in terms of functionality and may mean that you will not be able to use certain important features of our service.
    Additionally, opt-out features for cookies on mobile devices are ineffective, but you can restrict mobile tracking activities via your device settings.
    Web-Based Advertising
    It’s possible that advertisements in relation to Skwibble’s products and services will appear on third-party websites across the internet. Some of our affiliate third-party ad networks and selected third parties may present advertisements that they believe will be of most interest to you, based upon information we may share with them about your online history.
    For instance, by viewing websites about childcare or parenting, it's possible that you may be delivered an advert about Skwibble’s services. This form of target-specific advertising is often referred to as interest-based or online behavioural advertising.
    However, we don’t identity individuals to our advertisers, but rather we give them aggregate information to help them reach their target audience, and we may use information we have collected to display advertisements to that audience. Please note: We assume no control over such third-party websites or services on which any of our advertisements may appear.
    Additionally, we have no influence on how they collect or use information in relation to your web/app-based activities. However, it’s possible to avoid being tracked online by certain companies by heading over to
    You won’t stop receiving adverts by opting out, but you will cease to receive ads based on your online activities. However, the opt-out process relies on an opt-out cookie. If you decide to delete your cookies, or use an alternative computer, you will have to repeat the opt-out process each time.
    What is clickstream analysis? Clickstream analysis refers to data that is collected about which pages you visit on a website/app and in what order you visit them. Every time you access a website or app, you leave an ‘electronic fingerprint.
    Clickstream data is collected and stored by a website/app’s server and informs Skwibble of the type of computer and browsing software that you’re using, plus it gives us the address of the website (if any) from which you linked to the Skwibble service.
    We’ll potentially use clickstream data to establish, anonymously, how much time our website/app visitors are spending on each page of the service. We’ll also use the data to analyse how visitors navigate the site and what this tells us about how we can improve the user experience.
    Where We Store Your Data
    We may transfer your collected data to storage outside the European Economic Area (EEA). It may be processed outside the EEA. By giving us your personal data, you agree to this arrangement. We will do what we reasonably can to keep your data secure and in accordance with this Privacy Policy, however we cannot guarantee its security.
    Any payment transactions will be encrypted. If we give you a password, you must keep it confidential. Please don't share it. Although we try to provide protection, we cannot guarantee complete security for your data, and you take the risk that any sending of that data turns out to be not secure despite our efforts.
    Skwibble Security
    The security of the Skwibble service and your personal information is one of our top priorities. We’ve invested heavily to ensure that all reasonable and practical steps have been taken to stop improper access to user data stored across our servers.
    However, due to the Internet’s open access, we are unable to guarantee the security of information presented online against improper use. As a result, by using the service, you acknowledge that you’re doing so at your own risk.
    It’s possible that Skwibble will amass Non-PII information and retain it for the purposes of analysis. Additionally, we or our service-providers may retain PII data (including your profile information) that has been supplied by you when using the service for backup, archival and/or audit purposes, for a commercially reasonable time following termination or deactivation of your account.
    In the event of any disputes or disagreements, or in accordance with our legal obligations, we reserve the right to retain PII information for a longer duration. Please be advised that Skwibble accepts no liability for disclosures of your data due to errors or unauthorised acts of third-parties, including third-party host providers.
    Social Media and Third-Party Links
    The Skwibble service, plus any advertisements, could feature links to and from other websites or platforms. It’s possible that other websites and platforms link to the Skwibble service. Some of our third-party affiliates could use their own cookies or other information gathering applications.
    Please note that our terms and policies will not apply to other websites that you get to via a link from our Service. Separate domains, websites, platforms or services are not under our control, and we recommend that you refer to the privacy policies and T&Cs of any other service you interact with. We do not accept any responsibility of liability for their terms or policies.
    We do not screen the activities of other websites or platforms, nor do we endorse, approve or take responsibility for the privacy policies of other sites or platforms that you interact with. You visit websites and platforms outside of Skwibble at your own risk.
    Social media platforms - such as Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest and others - may link to the Skwibble service. Equally, the Skwibble service may link out to several social media platforms.
    If you choose to connect to social media channels from the Skwibble platform, then in accordance with your social media privacy settings, the personal information that you post, transmit, or otherwise make available on the social media platform may be viewed and/or used by other users of these sites and we will have no control over such viewing and use and cannot prevent further use of such information by third parties. When you interact with Skwibble through social media networks, you acknowledge that we may access your information that is held by that account, solely in accordance with your social media privacy settings.
    Any links to social media are not under our control and remain solely your responsibility. You acknowledge that any information posted via social media through the Skwibble service, or any third party you allow to access your content, is done entirely at your own risk and that by posting to a public platform you make that information visible to third-parties who can use that information at their discretion.
    Child Protection
    In the interests of child protection, the Skwibble Users must be persons aged 18 or over; this does not extend to visitors or ‘Buddies’ that the User allows access to view their Child’s profile. Skwibble’s service is not intended for, nor is information knowingly gathered or solicited from, persons under the age of 18.
    If we’re informed or learn that we’re in receipt of such information, or data that breaches our policies, reasonable steps will be taken to identify and delete such information from our records as quickly as possible.
    Parties With Whom You May Share Your Content
    Any information or content that you voluntarily disclose for posting to the Service becomes available to other members of your secure Playpen network, as controlled by any applicable privacy controls that you set. Once you have shared your content in this way, that content may be re-shared by members of your Playpen network among members of other Playpen networks to which they may belong.
    We encourage you to exercise caution when deciding to disclose your personal information in chat rooms, forums, message boards, groups, and other community areas. We do not control the contents of communications made between users of the Service. Always think carefully before disclosing your information to other users or otherwise posting sensitive data on the Service. You must respect the privacy of others and you should not disclose any personal details about other people that may be misleading or cause them harm or offence. It is your responsibility to obtain their prior permission in respect of any mention or image of them or their child where relevant.
    Skwibble’s Terms and Conditions (T&Cs)
    The conditions of use for Skwibble are outlined in our Terms and Conditions (T&Cs), which may be found here, in accordance with all laws applicable to our service. Using or accessing the service is deemed as an agreement, by you, to adhere to Skwibble’s conditions of service.
    Opting Out
    You can opt-out of having your information used for marketing by ticking the relevant boxes on our forms, or by contacting us at any time at For instance, any mailing lists which you subscribe to via the Skwibble service will allow you to unsubscribe at any time.
    Equally, except where communication is required with account holders to ensure operation of the Skwibble website and service, you can refuse to receive communications from the Skwibble site at any time.
    Disclosing Your Information
    We are allowed to disclose your information (including but not limited to, information from cookies, log files, device identifiers, location data, and usage data) in the following cases:
  • If we want to sell our business, or our company, we can disclose it to the potential buyer;
  • If we want to sell or buy any business, or assets, we can disclose your personal data to the potential buyer (including investors) or seller of such business or assets;
  • We can disclose it to any other businesses in our group;
  • We can disclose it if we have a legal obligation to do so, or in order to protect other people's property, safety or rights; and
  • We can exchange information with others to protect against fraud or credit risks.
  • We may also share your information as well as information from tools like cookies, log files, and device identifiers and location data, with third-party organizations that help us provide the Service to you ("Service Providers"). Our Service Providers will be given access to your information as is reasonably necessary to provide the Service under reasonable confidentiality terms.
    We may remove parts of data that can identify you and share anonymized data with other parties. We may also combine your information with other information in a way that it is no longer associated with you and share that aggregated information.
    Accessing data held about you
    In accordance with UK data protection laws, you have a right to access all personal information held by Skwibble about you in the following circumstances:
  • If you have reason to believe that we are or might be processing personal information about you, you can seek confirmation that processing is indeed taking place.
  • If we are processing personal information, you can submit a request to receive a copy of the data held by Skwibble about you.
  • If you want to request that our data records containing personal information about you be deleted, destroyed or blocked from further processing.
  • To enquire about processing, copies of personal data or data deletion, contact Skwibble direct at, specifying your enquiry in the subject line i.e. ‘I want to know if you’re processing information about me.’
    For any of the enquiries above, you will be contacted by a Skwibble representative to verify your identity and to discuss your enquiry. If you’re unable to confirm your identity any requests will be rejected.
    In respect of copies of data, in accordance with Information Commissioner’s Office guidelines, we may charge a fee (currently £10) to provide this information. All payments are required prior to the information being provided.
    Feedback on our Privacy Policy
    It’s important to Skwibble that we earn your trust in respect of your personal information and storing your treasured content. We invite you to provide any suggestions concerning the functionality of Skwibble and the services we provide.
    It’s important to Skwibble that we earn your trust in respect of your personal information and storing your treasured content. We invite you to provide any suggestions concerning the functionality of Skwibble and the services we provide.